Malcolm Venville directed this McDonald’s breakfast commercial campaign for TBWA\Chiat\Day and Anonymous Content. Mixing digital and film, we shot with an Arri Alexa 65 and an Arriflex 416 with Kodak Vision3 film stock.
Filming occurred at the McDonald’s Production Studio in the City of Industry, Los Angeles, California, in March 2019.
Director
Malcolm Venville
Agency
TBWA\Chiat\Day
Production Company
Anonymous Content
Producer
John Benet
Digital Camera
ARRI ALEXA 65
Film Camera
ARRIFLEX 416 Super 16mm
Glass
ARRI Prime 65-S
ARRI Zeiss Ultra 16 Prime
Stock
Kodak Vision3
Laboratory
Fotokem