Malcolm Venville directed this McDonald’s breakfast commercial campaign for TBWA\Chiat\Day and Anonymous Content. Mixing digital and film, we shot with an Arri Alexa 65 and an Arriflex 416 with Kodak Vision3 film stock.
Filming occurred at the McDonald’s Production Studio in the City of Industry, Los Angeles, California, in March 2019.
ARRI ALEXA 65
ARRIFLEX 416 Super 16mm
ARRI Prime 65-S
ARRI Zeiss Ultra 16 Prime