Malcolm Venville directed this McDonald’s breakfast commercial campaign for TBWA\Chiat\Day and Anonymous Content. Mixing digital and film, we shot with an Arri Alexa 65 and an Arriflex 416 with Kodak Vision3 film stock.

Filming occurred at the McDonald’s Production Studio in the City of Industry, Los Angeles, California, in March 2019.

Director

Malcolm Venville

Agency

TBWA\Chiat\Day

Production Company

Anonymous Content

Producer

John Benet

Digital Camera

ARRI ALEXA 65

Film Camera

ARRIFLEX 416 Super 16mm

Glass

ARRI Prime 65-S
ARRI Zeiss Ultra 16 Prime

Stock

Kodak Vision3

Laboratory

Fotokem