Discover created #EatItForward to support the restaurant industry as it recovers from the impact of COVID-19. The program gave $5 million to Black-owned restaurants, a segment of the industry disproportionately impacted during this pandemic.
To launch the program, we selected three Black-owned restaurants to receive $25,000 grants: Back in the Day Bakery in Savannah, Georgia, Post Office Pies in Birmingham, Alabama, and Rodney Scott’s BBQ in Charleston, South Carolina. I directed these spots remotely over Zoom from Los Angeles in the summer of 2020, working with local teams to celebrate the perseverance and unremitting efforts of these chefs and restaurant workers within their communities.
Director
Adam Bricker
Agency
Grey
Creative Directors
Zoe Kessler
Hope Nardini
Production Company
Picrow
Producer
Alex Aguiar
Director of Photography
Carmen Cabana
Camera
RED HELIUM 8K
Glass
Leica Summilux-C
Colorist
Shane Reed
House
Mom&Pop
John Hall
Post Office Pies | Birmingham, AL
Chef John Hall has trained with the industry’s best, big names like Thomas Keller and David Chang. He could’ve opened a restaurant anywhere in the world but decided to take his talents back to his hometown of Birmingham, Alabama to start his own restaurant as a way to effect change.
Cheryl Day
Back In The Day Bakery | Savannah, GA
Back In The Day Bakery is a Savannah landmark. One look at their Heavenly Chocolate Cake and you’ll see why. Cheryl’s bakery is transporting, with flowered tablecloths, old fashioned aprons, and a distinct 1940s/50s feel. With this vintage vibe, it isn’t just the treats that are sweet: everything is cheery, charming, and nostalgic—but their biscuits still mean business.
Rodney Scott
Rodney Scott’s BBQ | Charleston, SC
Rodney Scott made waves in 2018 when he won the James Beard Award for Best Chef Southeast, but Rodney has been elevating barbecue to an undisputed art form for years. Despite Rodney’s acclaim, he wants to keep his food approachable and accessible to everyone in the community.
